Create Hypothesis

Identify Riskiest Assumption

Choose testing method and success criteria

Apply Tags (Optional)

STEP

ONE

STEP

TWO

STEP

THREE

STEP

FOUR

Hypothesis Type

Who is the customer?

What is the customer's problem?

e.g. have a problem finding upcoming events because they don't allow for the time to look

NEXT

SAVE & CLOSE

Identify Riskiest Assumption

Choose testing method and success criteria

Apply Tags (Optional)

STEP

ONE

STEP

TWO

STEP

THREE

STEP

FOUR

Potential attendees have a problem understanding

HYPOTHESIS

Hypothesis Type

Who is the customer?

What is the customer's problem?

have a problem understanding

NEXT

SAVE & CLOSE

Identify Riskiest Assumption

Choose testing method and success criteria

Apply Tags (Optional)

STEP

ONE

STEP

TWO

STEP

THREE

STEP

FOUR

Potential attendees have a problem understanding our emails when it's not in their local language

HYPOTHESIS

Hypothesis Type

Customer

Problem

don't understand our emails when not in their local language

NEXT

SAVE & CLOSE

STEP

ONE

Potential attendees have a problem understanding our emails when it's not in their local language

HYPOTHESIS

Brainstorm as many assumptions that need to be true for your hypothesis to be validated

NEXT

SAVE & CLOSE

Riskiest assumption (drag here)

Identify Riskiest Assumption

Choose testing method and success criteria

Apply Tags (Optional)

STEP

TWO

STEP

THREE

STEP

FOUR

Apply Tags (Optional)

STEP

ONE

STEP

TWO

STEP

THREE

STEP

FOUR

Potential attendees have a problem understanding our emails when it's not in their local language

HYPOTHESIS

Method

NEXT

SAVE & CLOSE

RISKIEST ASSUMPTION

They do not understand LSM enough

Success Criteria

7/10 POTENTIAL ATTENDEES EMAILED

Will ....

out of

Will

SKIP TAGS

STEP

ONE

STEP

TWO

STEP

THREE

STEP

FOUR

Potential attendees have a problem understanding our emails when it's not in their local language

HYPOTHESIS

Choose or create tags

NEXT

SAVE & CLOSE

RISKIEST ASSUMPTION

They do not understand LSM enough

7/10 POTENTIAL ATTENDEES EMAILED

Will Concur

Ticket Sales

SAVE

Apply Tags (Optional)

Potential attendees have a problem understanding our emails when it's not in their local language

HYPOTHESIS

RISKIEST ASSUMPTION

They do not understand LSM enough

7/10 POTENTIAL ATTENDEES EMAILED

Will Concur

TICKET SALES

EXPERIMENT DEADLINE

START EXPERIMENT

SAVE & CLOSE