START

Adding testimonials on the LSM homepage will result in higher conversion rates

TICKET SALES

TO

WAITING

By Anyone, Ticket Sales

EXPERIMENTS

Resources

Account

ALL

WAITING

RUNNING

DONE

+ Create New

RUNNING

DONE

all experiments

have been archived

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PRIORITY

BACKLOG

Users in first time cities have a problem purchasing a ticket with limited mentor information

TICKET SALES

Unlocked cities awaiting lottery have a problem moving faster when the lottery isn't automatic

Potential attendees have a problem with knowing to buy a ticket when social media remains saying...

TICKET SALES

Potential attendees in cities where the auto email are not in their local language have a problem converting

TICKET SALES

Potential attendees in areas with free education and events have a problem justifying paying for events.

TICKET SALES

JH

TICKET SALES, UNLOCKED, + 1 more

People who bought tickets could be incentivized to get other people to buy tickets.

ADD ASSUMPTIONS

SET TEST CRITERIA

5 email drip campaign with 5 videos will improve inside ticket sales

TICKET SALES

TICKET SALES

JH

AN

EC

SP

GN

DS

Publishing the number of tickets remaining on social media channels will result in higher ticket sale

TICKET SALES

JH

IDENTIFY RISKIEST ASSUMPTION

ADD ASSUMPTIONS

ADD ASSUMPTIONS

ADD ASSUMPTIONS

ADD ASSUMPTIONS

ADD ASSUMPTIONS

People who bought tickets could be incentivized to get other people to buy tickets.

01

DAY

04

HOUR

25

MIN

2 DAY EXPERIMENT

5 email drip campaign with 5 videos will improve inside ticket sales

05

DAY

14

HOUR

05

MIN

7 DAY EXPERIMENT

Potential attendees have a problem understanding our emails when not in their local language

03

DAY

21

HOUR

42

MIN

7 DAY EXPERIMENT

Publishing the number of tickets remaining on social media channels will result in higher ticket sale

01

DAY

23

HOUR

42

MIN

3 DAY EXPERIMENT

Adding testimonials on the LSM homepage will result in higher conversion rates

04

DAY

36

HOUR

08

MIN

7 DAY EXPERIMENT

TICKET SALES

TICKET SALES

TICKET SALES

TICKET SALES

TICKET SALES

PRIORITY

Users in first time cities have a problem purchasing a ticket with limited mentor information

TICKET SALES

Unlocked cities awaiting lottery have a problem moving faster when the lottery isn't automatic

Potential attendees have a problem with knowing to buy a ticket when social media remains saying...

TICKET SALES

Potential attendees in cities where the auto email are not in their local language have a problem converting

TICKET SALES

Potential attendees in areas with free education and events have a problem justifying paying for events.

TICKET SALES

BACKLOG

By Anyone, Ticket Sales

JH

TICKET SALES, UNLOCKED, + 1 more

People who bought tickets could be incentivized to get other people to buy tickets.

5 email drip campaign with 5 videos will improve inside ticket sales

Publishing the number of tickets remaining on social media channels will result in higher ticket sale

Adding testimonials on the LSM homepage will result in higher conversion rates

TICKET SALES

TICKET SALES

TICKET SALES

TICKET SALES

JH

AN

TO

JH

collapse

EXPERIMENTS

Resources

Account

ALL

WAITING

RUNNING

DONE

EC

SP

GN

DS

People will grok what LSM is and what they get from it

RISKIEST ASSUMPTION

Seeing that other people suggested it is enough proof to convey value

RISKIEST ASSUMPTION

5 identified

ASSUMPTIONS

+ Create New

START

SET TEST CRITERIA

2 DAY EXPERIMENT

ADD ASSUMPTIONS

IDENTIFY RISKIEST ASSUMPTION

ADD ASSUMPTIONS

ADD ASSUMPTIONS

ADD ASSUMPTIONS

ADD ASSUMPTIONS

ADD ASSUMPTIONS

34% increase through split testing 1000 visitors

SUCCESS CRITERIA

Users in first time cities have a problem purchasing a ticket with limited mentor information

TICKET SALES

Unlocked cities awaiting lottery have a problem moving faster when the lottery isn't automatic

Potential attendees have a problem with knowing to buy a ticket when social media remains saying...

TICKET SALES

Potential attendees in cities where the auto email are not in their local language have a problem converting

TICKET SALES

Potential attendees in areas with free education and events have a problem justifying paying for events.

TICKET SALES

BACKLOG

JH

TICKET SALES, UNLOCKED, + 1 more

START

People who bought tickets could be incentivized to get other people to buy tickets.

ADD ASSUMPTIONS

SET TEST CRITERIA

5 email drip campaign with 5 videos will improve inside ticket sales

Adding testimonials on the LSM homepage will result in higher conversion rates

TICKET SALES

TICKET SALES

TICKET SALES

JH

AN

TO

collapse

EXPERIMENTS

Resources

Account

ALL

WAITING

RUNNING

DONE

EC

SP

GN

DS

PRIORITY

By Anyone, Ticket Sales

+ Create New

Publishing the number of tickets remaining on social media channels will result in higher ticket sale

TICKET SALES

JH

IDENTIFY RISKIEST ASSUMPTION

ADD ASSUMPTIONS

ADD ASSUMPTIONS

ADD ASSUMPTIONS

ADD ASSUMPTIONS

ADD ASSUMPTIONS

EXPERIMENTS

Resources

Account

ALL

WAITING

RUNNING

DONE

People who bought tickets could be incentivized to get other people to buy tickets.

People want to go to events with other friends and acquaintances.

50/700 people emailed will respond

RISKIEST ASSUMPTION

SUCCESS CRITERIA

01

DAY

04

HOUR

25

MIN

2 DAY EXPERIMENT

5 email drip campaign with 5 videos will improve inside ticket sales

People will grok what LSM is and what they get from it

Emailing will double average sales

RISKIEST ASSUMPTION

SUCCESS CRITERIA

05

DAY

14

HOUR

05

MIN

7 DAY EXPERIMENT

Potential attendees have a problem understanding our emails when not in their local language

They do not understand LSM enough

7/10 evangelists emailed will concur

RISKIEST ASSUMPTION

SUCCESS CRITERIA

03

DAY

21

HOUR

42

MIN

7 DAY EXPERIMENT

Publishing the number of tickets remaining on social media channels will result in higher ticket sale

Scarcity matters

8/10 people emailed will concur

RISKIEST ASSUMPTION

SUCCESS CRITERIA

01

DAY

23

HOUR

42

MIN

3 DAY EXPERIMENT

Adding testimonials on the LSM homepage will result in higher conversion rates

Seeing that other people suggested it is enough proof to convey value

34% increase through split testing 1000 visitors

RISKIEST ASSUMPTION

SUCCESS CRITERIA

04

DAY

36

HOUR

08

MIN

7 DAY EXPERIMENT

TICKET SALES

TICKET SALES

TICKET SALES

TICKET SALES

TICKET SALES

By Anyone, Ticket Sales

+ Create New

TO

AN

JH

GN

DS

EXPERIMENTS

ALL

WAITING

RUNNING

DONE

People who bought tickets could be incentivized to get other people to buy tickets.

01

DAY

04

HOUR

25

MIN

2 DAY EXPERIMENT

5 email drip campaign with 5 videos will improve inside ticket sales

05

DAY

14

HOUR

05

MIN

7 DAY EXPERIMENT

Potential attendees have a problem understanding our emails when not in their local language

03

DAY

21

HOUR

42

MIN

7 DAY EXPERIMENT

Publishing the number of tickets remaining on social media channels will result in higher ticket sale

01

DAY

23

HOUR

42

MIN

3 DAY EXPERIMENT

Adding testimonials on the LSM homepage will result in higher conversion rates

04

DAY

36

HOUR

08

MIN

7 DAY EXPERIMENT

TICKET SALES

TICKET SALES

TICKET SALES

TICKET SALES

TICKET SALES

Resources

Account

By Anyone, Ticket Sales

+ Create New

TO

AN

JH

GN

DS

Ticket Sales

ALL

WAITING

RUNNING

DONE

EXPERIMENTS

I believe people who bought tickets could be incentivized to get other people to buy tickets.

I believe 5 email drip campaign with 5 videos will improve inside ticket sales

I believe potential attendees have a problem understanding our emails when not in their local language

I believe publishing the number of tickets remaining on social media channels will result in higher ticket sale

I believe adding testimonials on the LSM homepage will result in higher conversion rates

TICKET SALES

TICKET SALES

TICKET SALES

TICKET SALES

TICKET SALES