PRIORITY

Ticket Sales

ALL

WAITING

RUNNING

DONE

EXPERIMENTS

PRIORITY

Ticket Sales

ALL

WAITING

RUNNING

DONE

EXPERIMENTS

START EXPERIMENT

Heading 1

I believe 5 email drip campaigns with 5 videos will result in double average inside sale tickets.

The riskiest assumption is that people will grok what LSM is and what they get from it

7/10 customers that I interview will confirm hypothesis.

I believe people who bought tickets could be incentivized to get other people to buy tickets.

The riskiest assumption is people want to go to events with other friends and acquaintances.

50/700 people emailed will respond within 2 days.

01

DAY

04

HOUR

25

MIN

I believe people who bought tickets could be incentivized to get other people to buy tickets.

People want to go to events

with other friends and

acquaintances.

Will respond within 2 days

RISKIEST ASSUMPTION

50/700 PEOPLE EMAILED

Invalid: 30 Responded

RESULT

I believe people who bought tickets could be incentivized to get other people to buy tickets.

People want to go to events with other friends and

acquaintances.

Will respond within 2 days

RISKIEST ASSUMPTION

50/700 PEOPLE EMAILED

01

DAY

04

HOUR

25

MIN

2 DAY EXPERIMENT

I believe people who bought tickets could be

incentivized to get other people to buy tickets.

People want to go to events with other friends and acquaintances.

Will respond

RISKIEST ASSUMPTION

50/700 PEOPLE EMAILED

01

DAY

04

HOUR

25

MIN

2 DAY EXPERIMENT

I believe lead evangelists for locked cities have a problem unlocking their city

People do not understand LSM

Will state they do not understand the unlocking process

RISKIEST ASSUMPTION

7/10 LEAD EVANGELISTS EMAILED

05

DAY

14

HOUR

05

MIN

7 DAY EXPERIMENT

I believe people who bought tickets could be incentivized to get other people to buy tickets.

People want to go to events with other friends and acquaintances.

Will respond

RISKIEST ASSUMPTION

50/700 PEOPLE EMAILED

2 DAY EXPERIMENT

I believe people who bought tickets could be incentivized to get other people to buy tickets.

I believe people who bought tickets could be incentivized to get other people to buy tickets.

People want to go to events with other friends and acquaintances.

RISKIEST ASSUMPTION

ADD ASSUMPTIONS

SET TEST CRITERIA

I believe people who bought tickets could be incentivized to get other people to buy tickets.

5 identified

ASSUMPTIONS

IDENTIFY RISKIEST ASSUMPTION

DRAFT

START

Seeing that other people suggested it is enough proof to convey value

34% increase

RISKIEST ASSUMPTION

SPLIT TESTING WITH 1000 VISITORS

2 DAY EXPERIMENT

I believe people who bought tickets could be incentivized to get other people to buy tickets.

People will grok what LSM is and what they get from it

RISKIEST ASSUMPTION

ADD ASSUMPTIONS

SET TEST CRITERIA

5 identified

ASSUMPTIONS

IDENTIFY RISKIEST ASSUMPTION

I believe 5 email drip campaign with 5 videos will improve inside ticket sales

I believe publishing the number of tickets remaining on social media channels will result in higher ticket sale

I believe adding testimonials on the LSM homepage will result in higher conversion rates

RUNNING

I believe people who bought tickets could be incentivized to get other people to buy tickets.

People want to go to events with other friends and acquaintances.

Will respond

RISKIEST ASSUMPTION

50/700 PEOPLE EMAILED

01

DAY

04

HOUR

25

MIN

2 DAY EXPERIMENT

I believe 5 email drip campaign with 5 videos will improve inside ticket sales

People will grok what LSM is and what they get from it

Double average sales

RISKIEST ASSUMPTION

PEOPLE EMAILED

05

DAY

14

HOUR

05

MIN

7 DAY EXPERIMENT

I believe potential attendees have a problem understanding our emails when not in their local language

They do not understand LSM enough

Will concur

RISKIEST ASSUMPTION

7/10 EVANGELISTS EMAILED

03

DAY

21

HOUR

42

MIN

7 DAY EXPERIMENT

I believe publishing the number of tickets remaining on social media channels will result in higher ticket sale

Scarcity matters

Will concur

RISKIEST ASSUMPTION

8/10 PEOPLE EMAILED

01

DAY

23

HOUR

42

MIN

3 DAY EXPERIMENT

I believe adding testimonials on the LSM homepage will result in higher conversion rates

Seeing that other people suggested it is enough proof to convey value

34% increase

RISKIEST ASSUMPTION

SPLIT TESTING WITH 1000 VISITORS

04

DAY

36

HOUR

08

MIN

7 DAY EXPERIMENT

WAITING

RUNNING

DONE

I believe people who bought tickets could be incentivized to get other people to buy tickets.

I believe 5 email drip campaign with 5 videos will improve inside ticket sales

I believe potential attendees have a problem understanding our emails when not in their local language

I believe publishing the number of tickets remaining on social media channels will result in higher ticket sale

I believe adding testimonials on the LSM homepage will result in higher conversion rates

I believe some countries have a problem where YouTube is blocked and they can't view videos

filter

who created - owner

tags under what category (e.g. pages, features)

sort

time left

email people to add assumptions

hypothesis

assumption

riskiest

criteria

prioritize view like netflix que and once done, then look at high priority items and act on them have a horizontal line after deciding priority to call out action items

in order to get people to come back to tool during experiment you need to have a "learnings" place that intentional has value to record their input.

PRIORITY

TICKET SALES

TICKET SALES

TICKET SALES

TICKET SALES

START

I believe people who bought tickets could be incentivized to get other people to buy tickets.

ADD ASSUMPTIONS

SET TEST CRITERIA

IDENTIFY RISKIEST ASSUMPTION

I believe 5 email drip campaign with 5 videos will improve inside ticket sales

I believe publishing the number of tickets remaining on social media channels will result in higher ticket sale

I believe adding testimonials on the LSM homepage will result in higher conversion rates

TICKET SALES

TICKET SALES

TICKET SALES

TICKET SALES

I believe people who bought tickets could be incentivized to get other people to buy tickets.

I believe 5 email drip campaign with 5 videos will improve inside ticket sales

I believe publishing the number of tickets remaining on social media channels will result in higher ticket sale

I believe adding testimonials on the LSM homepage will result in higher conversion rates

TICKET SALES

TICKET SALES

TICKET SALES

TICKET SALES

Ticket Sales

FOCUS

FOCUS

I believe users in first time cities have a problem purchasing a ticket with limited mentor information

ADD ASSUMPTIONS

TICKET SALES

I believe unlocked cities awaiting lottery have a problem moving faster when the lottery isn't automatic

ADD ASSUMPTIONS

LOTTERY

I believe potential attendees have a problem with knowing to buy a ticket when social media remains saying...

ADD ASSUMPTIONS

TICKET SALES

I believe potential attendees in cities where the auto email are not in their local language have a problem converting

ADD ASSUMPTIONS

TICKET SALES

I believe potential attendees in areas with free education and events have a problem justifying paying for events.

ADD ASSUMPTIONS

TICKET SALES

I believe users in first time cities have a problem purchasing a ticket with limited mentor information

ADD ASSUMPTIONS

TICKET SALES

I believe unlocked cities awaiting lottery have a problem moving faster when the lottery isn't automatic

ADD ASSUMPTIONS

I believe potential attendees have a problem with knowing to buy a ticket when social media remains saying...

ADD ASSUMPTIONS

TICKET SALES

I believe potential attendees in cities where the auto email are not in their local language have a problem converting

ADD ASSUMPTIONS

TICKET SALES

I believe potential attendees in areas with free education and events have a problem justifying paying for events.

ADD ASSUMPTIONS

TICKET SALES

I believe users in first time cities have a problem purchasing a ticket with limited mentor information

TICKET SALES

I believe unlocked cities awaiting lottery have a problem moving faster when the lottery isn't automatic

I believe potential attendees have a problem with knowing to buy a ticket when social media remains saying...

TICKET SALES

I believe potential attendees in cities where the auto email are not in their local language have a problem converting

TICKET SALES

I believe potential attendees in areas with free education and events have a problem justifying paying for events.

TICKET SALES

TICKETS SALES

LOTTERY

TICKETS SALES

LOTTERY

TICKETS SALES

ALL

WAITING

RUNNING

DONE

EXPERIMENTS

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BACKLOG

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