Identify Riskiest Assumption

STEP

TWO

Created by Ani Narayan

3

NEXT

SAVE & CLOSE

Choose testing method and success criteria

STEP

THREE

Apply Tags (Optional)

STEP

FOUR

STEP

ONE

ACTIONS

Create Hypothesis

Hypothesis Type

Who is the customer?

What is the customer's problem?

e.g. have a problem finding upcoming events because they don't allow for the time to look

Identify Riskiest Assumption

STEP

TWO

Created by Ani Narayan

3

NEXT

SAVE & CLOSE

ACTIONS

Hypothesis Type

Who is the customer?

What is the customer's problem?

have a problem understanding

Choose testing method and success criteria

STEP

THREE

Apply Tags (Optional)

STEP

FOUR

STEP

ONE

Potential attendees have a problem understanding

HYPOTHESIS

Identify Riskiest Assumption

STEP

TWO

Created by Ani Narayan

3

NEXT

SAVE & CLOSE

ACTIONS

Hypothesis Type

Choose testing method and success criteria

STEP

THREE

Apply Tags (Optional)

STEP

FOUR

STEP

ONE

Potential attendees have a problem understanding our emails when it's not in their local language

HYPOTHESIS

Who is the customer?

What is the customer's problem?

have a problem understanding our emails when it's not in their local language

Identify Riskiest Assumption

STEP

TWO

Created by Ani Narayan

3

NEXT

SAVE & CLOSE

1. Write assumptions. If they are true so is your hypothesis.

2. Then vote for the one you believe is the riskiest.

Riskiest assumption

(drag here)

Choose testing method and success criteria

STEP

THREE

Apply Tags (Optional)

STEP

FOUR

STEP

ONE

Potential attendees have a problem understanding our emails when it's not in their local language

HYPOTHESIS

ACTIONS

STEP

TWO

Created by Ani Narayan

3

NEXT

Method

STEP

THREE

Apply Tags (Optional)

STEP

FOUR

STEP

ONE

Potential attendees have a problem understanding our emails when it's not in their local language

HYPOTHESIS

ACTIONS

They do not understand LSM enough

RISKIEST ASSUMPTION

Success Criteria

potential attendees out of

...will

SAVE & CLOSE

SKIP TAGS

7/10 potential attendees will ...

SUCCESS CRITERIA

STEP

TWO

Created by Ani Narayan

3

NEXT

Choose or create tags (optional)

STEP

THREE

Apply Tags (Optional)

STEP

FOUR

STEP

ONE

Potential attendees have a problem understanding our emails when it's not in their local language

HYPOTHESIS

ACTIONS

They do not understand LSM enough

RISKIEST ASSUMPTION

7/10 potential attendees will repond

SUCCESS CRITERIA

Ticket Sales

SAVE

Unlocked

Locked

Lottery

SAVE & CLOSE

Potential attendees have a problem understanding our emails when it's not in their local language

HYPOTHESIS

RISKIEST ASSUMPTION

They do not understand LSM enough

SUCCESS CRITERIA

7/10 potential attendees emailed will respond

TICKET SALES

EXPERIMENT DEADLINE

START EXPERIMENT

SAVE & CLOSE

3

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ACTIONS